Is Google+ Better for Business than Facebook? In the world of social networks, innovation can quickly change the field of frontrunners — remember MySpace?
We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And the new kid is already better than Mark Zuckerberg’s baby for small businesses, professional firms and entrepreneurs.
Naturally Google+ would attract a big following because it really lends itself to business uses and SEO. However the speed at which G+ has grown is nothing short of spectacular.
A new Global Web Index study show Google+ grew to 343 million users globally in December, or about 25 percent of global internet users. Facebook still accounts for 50 percent of the pie.
Facebook continues to go through self-imposed changes that are seeing mixed responses from longtime users. The new No. 2 has much, much more to offer than simply being an alternative to Facebook.
Google+ For Realtors?
Lets review the merits of Google+ as a business tool for Realtors, and why we believe the social network will continue its meteoric rise:
• Power: Google+ may be the new kid when it comes to social media – it’s not even 2 years old yet — but Google has become synonymous with anything online. The “new kid” offers something that no other social media platform can: Google power.
• Overwhelming advantage: Naturally Google loves its own products and favors any post, article, picture and link posted on Google+. If you post a link on your Google+ about one of your homes for sale in a particular neighborhood, and one of your connections (prospects) is logged in to Google+ and searches for that neighborhood, your post will show up high in his Google search results.
• In action: Let’s say you want to market your listings in a particular location. Your website for promoting your listings highlights “New Construction Photos”,” “Single Family Home Photos”, and “Condo Photos” and you’ve created matching URLs for each page, such as YourWebsite.com/condophotos. Now you head over to post your newest update on Google+. You post a message about the Condo, then you add the link to your condo page, YourWebsite.com/condophotos. Now, whenever one of your connections types “condo photos” into a Google search, whether it’s days, weeks or months later, there you are on page 1 of the results. Your post shows up, your profile picture shows up, and your link shows up.
Will Google+ Win?
Once upon a time MySpace was king, but over a period of about a year the world made a seamless transition onto Facebook, which may very well see a mass exodus of users to Google+. If your business is not already on Google+, it’s time to make the move.
What About Real Estate Brokers?
Just like MySpace, there was a time when real estate brokers were king. Realtors needed Broker for things like office space, conference rooms, marketing support, etc. Today… not so much.
With the rise of the internet and other technology, old school “Brick & Mortar” Brokers are obsolete. Realtors of today no longer need to split commissions with a brokers. This two minute video will explain.
Allison James Estates and Homes is a 100% commission brokerage, meaning our agents keep more of their hard earned money for the people they love. With 100% Support, 100% commission and all of the tools and technology you need to succeed.