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4 customer Retention Emails
to Increase Customer Lifetime Value

The birthday email/text:

Hi (client name),

Customers like you are our real treasure. On your special day, I just wanted to let you know that we consider ourselves very lucky to have gotten the opportunity to work with you. Good customers like you are rare.

Happy birthday!

The Thank you email:

Congratulations (client name!)

I’m so happy that we were able to generate a successful sale for you. It’s been a pleasure working with you and getting to know you. Please know that even though your home has sold, I’m still here to answer questions, offer support, and lend a hand in any way. Let’s keep in touch as you begin your new chapter in your new home.

The follow up email:

Hi (client name,)

I hope you’re settled into your home and loving it!

Now that the hard part is over, I thought you’d be interested to learn how to increase your home’s value over the next few years. Here are a few ideas:

• [Article about home improvement project #1]
• [Article about home improvement project #2]
• [Article about home improvement project #3]


Happy home improving!

The Feedback Email:

“[client name],

Thank you so much for choosing me as your real estate agent! I hope you are delighted with how your transaction went, and I would love your feedback about it. 

May I ask you the favor of writing a review of your experience with me?
Whether you’re wholly satisfied or just happy it’s over, I would like to know so that I can keep on doing the things you appreciated and work on the things that need improvement.

 “Thank you, [Name].
I appreciate you taking the time to give me feedback, and I look forward to reading your remarks.”